Post by Keith on May 23, 2007 18:11:24 GMT -8
There have been plenty of TV shows with brilliant premises and storylines. Unfortunately, a lot of them tend to die after the first few episodes or at the end of the first season. There are plenty of contributing factors as to why a TV show tends to die out right after the show has started.
The first factor is how the show is marketed. They had the remake of He-Man and the Masters of the Universe cartoon on Cartoon Network around 2002-2003. In my own opinion, it was a pretty good remake. However from what I read, it died out due to poor marketing strategies. Whenever you have a good idea, you have to learn how to market it. Is the heart of a functioning idea whether it's a book, movie, videogame, or anime. You can have a good premise for a show and an idea for a show that will make millions, but it all depends on how you market it. I've seen plenty of good shows on TV that didn't last that long. Whenever I wonder what's going on, I search the internet. Like Wikipedia for example, it explained that poor marketing contributed to a TV show's death.
Most of the reality shows we see on TV are pure garbage. But they have great marketing behind them which is why they're still on the air. A crappy show with extremely strong marketing can beat out a good show with extremely poor marketing any day of the week. There are several contributing factors to poor marketing. It's usually lack of marketing research and probably not enough research. All ideas are generally good. But if you want to have a good TV show, you have to do a lot of research. For example before UPN and WB merged into CW, those two channels had nighttime shows targetting different crowds of people.
WB had flagshows such as Smallville, Gilmore Girls, and One Tree Hill. Those shows attracted an audience of predominantly White viewers. UPN had flagshows such as All of Us and Girlfriends that attracted mostly Black viewers. When the two merged probably for business reasons, as an added plus CW would attract both Black and White viewers. A show's success or flop would have to depend on what network picks up the show. You can get the creative part down easily. But you have to focus on the logistics of it as well. The show's only as successful as how successful the marketing is. Like you're only as strong as your weakest link.
Second factor is the type of material. In this current time, people have been getting extremely sensitive. There was this show that was on around late 05 called The Book of Daniel. The show had a good premise about a priest trying to recover money stolen from the church by his brother. Also the priest happened to be a drug user and has an adopted son who's Chinese. Inevitably, the priest ended up having to do business with the mob. It was more tame than what you would see in the news.
The guy wasn't into the molesting scene which is a pretty hot topic in today's news. The material on the show was pretty much nothing compared to what we see on the news today. Yet, local network executives pulled the show off the air. Other networks followed suit. Inevitably because of that, The Book of Daniel died out. Ignorance can play a pretty big factor in a show's cancellation. Book of Daniel happened to be a notable example.
A third factor is a major killer, the time slots. Depending on what time your show is, if it's on the same time slot of a more popular show, you're going to lose viewers and your show's going to die out. There was another good show that debuted around fall of 2004 called Jonny Zero. It was a good show with a brilliant premise. But it was put on Friday Night around nine. Shows aren't going to get many viewers on Friday night prime time because people usually like to go out on Fridays and Saturdays. For example if your show has to compete against another show like The Apprentice, chances are your show is going to get cancelled unless it can get moved to another timeslot going up against weak opposition.
Around 2004, Bush's press meeting was actually pushed back an hour because Apprentice was on. That was how strong Donald Trump's Apprentice was and still is today. And Apprentice has very strong marketing behind it. Though this show wasn't cancelled, the 2006 Winter Olympics in Torino had very little viewers. They were going up against American Idol. American Idol had several million more viewers than the Winter Olympics did. The Fox TV show House even beat out the Winter Olympics.
That factor coincides with the lack of marketing and strategizing. However, all these factors are basically intertwined with each other. The more viewers you have, the more companies will want to buy up commercial space from you. If you have plenty of companies lined up, you can charge a high price for thirty to sixty seconds of commercial space. But if you have a lack of viewers, good luck trying to sell commercial space.
Overall, a show's cancellation happens because of weak marketing strategies. In turn it leads to a lack of viewers and a lack of people wanting to buy commercial space on your show's time slot. As a show, you're only as strong as your marketing and research.
www.helium.com/tm/225074/there-plenty-shows-brilliant
The first factor is how the show is marketed. They had the remake of He-Man and the Masters of the Universe cartoon on Cartoon Network around 2002-2003. In my own opinion, it was a pretty good remake. However from what I read, it died out due to poor marketing strategies. Whenever you have a good idea, you have to learn how to market it. Is the heart of a functioning idea whether it's a book, movie, videogame, or anime. You can have a good premise for a show and an idea for a show that will make millions, but it all depends on how you market it. I've seen plenty of good shows on TV that didn't last that long. Whenever I wonder what's going on, I search the internet. Like Wikipedia for example, it explained that poor marketing contributed to a TV show's death.
Most of the reality shows we see on TV are pure garbage. But they have great marketing behind them which is why they're still on the air. A crappy show with extremely strong marketing can beat out a good show with extremely poor marketing any day of the week. There are several contributing factors to poor marketing. It's usually lack of marketing research and probably not enough research. All ideas are generally good. But if you want to have a good TV show, you have to do a lot of research. For example before UPN and WB merged into CW, those two channels had nighttime shows targetting different crowds of people.
WB had flagshows such as Smallville, Gilmore Girls, and One Tree Hill. Those shows attracted an audience of predominantly White viewers. UPN had flagshows such as All of Us and Girlfriends that attracted mostly Black viewers. When the two merged probably for business reasons, as an added plus CW would attract both Black and White viewers. A show's success or flop would have to depend on what network picks up the show. You can get the creative part down easily. But you have to focus on the logistics of it as well. The show's only as successful as how successful the marketing is. Like you're only as strong as your weakest link.
Second factor is the type of material. In this current time, people have been getting extremely sensitive. There was this show that was on around late 05 called The Book of Daniel. The show had a good premise about a priest trying to recover money stolen from the church by his brother. Also the priest happened to be a drug user and has an adopted son who's Chinese. Inevitably, the priest ended up having to do business with the mob. It was more tame than what you would see in the news.
The guy wasn't into the molesting scene which is a pretty hot topic in today's news. The material on the show was pretty much nothing compared to what we see on the news today. Yet, local network executives pulled the show off the air. Other networks followed suit. Inevitably because of that, The Book of Daniel died out. Ignorance can play a pretty big factor in a show's cancellation. Book of Daniel happened to be a notable example.
A third factor is a major killer, the time slots. Depending on what time your show is, if it's on the same time slot of a more popular show, you're going to lose viewers and your show's going to die out. There was another good show that debuted around fall of 2004 called Jonny Zero. It was a good show with a brilliant premise. But it was put on Friday Night around nine. Shows aren't going to get many viewers on Friday night prime time because people usually like to go out on Fridays and Saturdays. For example if your show has to compete against another show like The Apprentice, chances are your show is going to get cancelled unless it can get moved to another timeslot going up against weak opposition.
Around 2004, Bush's press meeting was actually pushed back an hour because Apprentice was on. That was how strong Donald Trump's Apprentice was and still is today. And Apprentice has very strong marketing behind it. Though this show wasn't cancelled, the 2006 Winter Olympics in Torino had very little viewers. They were going up against American Idol. American Idol had several million more viewers than the Winter Olympics did. The Fox TV show House even beat out the Winter Olympics.
That factor coincides with the lack of marketing and strategizing. However, all these factors are basically intertwined with each other. The more viewers you have, the more companies will want to buy up commercial space from you. If you have plenty of companies lined up, you can charge a high price for thirty to sixty seconds of commercial space. But if you have a lack of viewers, good luck trying to sell commercial space.
Overall, a show's cancellation happens because of weak marketing strategies. In turn it leads to a lack of viewers and a lack of people wanting to buy commercial space on your show's time slot. As a show, you're only as strong as your marketing and research.
www.helium.com/tm/225074/there-plenty-shows-brilliant